Ekaterina Komar, Alexandr Savich, «The Ukrainian market of advertising in specialised mass-media in the first half of the year 2008», «Remedium», #11, 2008
Download in PDF (in Russian)
Alexandr Savich, "Case Study: the analysis of media strategy in pharmaceutical mass-media (Q1-Q2'08)"
Alexandr Savich, Alexandr Kurdiuk, "Impact-factor in Ukraine: informational vacuum", "Therapia" (in Russian), #10, 2008
Bogdan Turko, "Mediaplanning. From complication to simple", second part, "Pharmatsevt-Practic-review" (in Russian), #7-8, 2008
Irina Kurylets, "Specialized pharmaceutical press is an effective tool for new staff attracting", "Pharmatsevt-Practic-review" (in Russian), #7-8, 2008
Ekaterina Komar, "Advertisment perception in the special-interest printed press", published in pharma.net.ua
Bogdan Turko, "Mediaplanning. From complication to simple", first part, "Pharmatsevt-Practic-review" (in Russian), #6, 2008
Yuriy Vergilyev, "Engagement in advertising"
Ekaterina Komar, "Competitive analysis of advertizing activity in particularized
Mass Media", “Pharmatsevt-Practic-review” (in Russian), #5, 2008
Yuriy Vergilyev, ”Medical and pharmaceutical periodicals of Ukraine: the brief survey of 2007”
Read (in Russian)
Yuriy Vergilyev, ”Globalization leads to differentiation”, “Pharmatsevt-Practic-review” (in Russian), #2, 2008
Yuriy Vergilyev, «The cutting edge of marketing trainings», “Pharmatsevt-Practic-review” (in Russian), #1 2008
Alexandr Savich, «Analytics is the basis of media planning», “Pharm
Business” (in Russian), 2007
Ekaterina Komar, «Ads perception in pharmaceutical press», “Pharm Business” (in Russian), 2007
- Which benefits you gain from use of pharmaceutical and medical issues considered as solid communication channel?
- Who notices and reads the advertising and informative publications in pharmaceutical and medical press?
- Does it worth for Advertiser to spend the money to the special publication’s placement, singularity submission, advertising images in color? What draws more reader’s attention & interest: textual or image commercial?
How to make the placement of advertising in press more efficient and clear for target audience- read more in E.Komar’s article published in Pharm Business magazine (December 2007).